7 ways to share your project on social media

Best platform: Pinterest

Beginning a renovation or new home build journey starts with finding and sharing inspirational imagery. Pinterest continues to be a channel at the forefront of design – an amazing resource for home renovators.

In its Pinterest Predicts report for 2022, the platform shared what people are searching for right now – trends such as Limitless Luxe (making over even the smallest nook and cranny) and Biophilic Design (where nature is built into your home).

This makes it a one-stop shop for home inspo that’s of the moment. You can create and share boards, follow other renovators or brands, and click through directly to supplier websites. A great resource.

Best platform: Style Sourcebook As you pull your looks together, mood boards are key, and a great resource to share with an interior designer or builder. James Hardie has partnered with Style Sourcebook, a sophisticated mood board tool. Use it to see inspiring interpretations of modern designs, and learn how to mix and match materials to create your own unique style. Download the finished boards and share via email or social channels, or print and show your team.

Best platform:Facebook, Reddit

Questions, questions, questions. Joining a Facebook group is a quick and simple way to find a responsive community that is keen to help and provide instant feedback on your product selections, ideas and inspiration.

According to interior design, styling and renovation blog The Interiors Addict, one of the most popular groups for home renovators is Design, Renovate & Build with BuildHer, a private group with more than 4000 like-minded members. It was set up by BuildHer Collective, a James Hardie partner, as a resource to empower women in their building and renovating journey.

Reddit is another great resource. Try the r/Renovations subreddit or search for your topic of interest to find real-time user feedback and advice.

Best platform: Instagram Stories

If you have some rough and ready images or something on your mind, Instagram Stories is your channel – a fantastic way to share life as it happens. Many use it as a live renovation diary, and save the best bits to a Highlight for their followers to watch back later. Share stills or videos, and add links, gifs and filters to make your videos more engaging and helpful. Tag your tradies so others can find them, too!

Best platform: YouTube

Got a lot to say? YouTube is your perfect platform. Capture videos of your site and process in 16:9 (landscape) for this platform.

Social media management site Hootsuite says the best way to find your audience is by choosing a great thumbnail, and also using keywords (in a broad sense, what your video is about) in your video title as well as early in your description and, if you’re very keen to grow your audience, as tags.

If your main agenda is to share with your existing community, scratch that and just share your links on Facebook, email or Instagram stories.

Best platform: TikTok, Instagram Reels

If you have designs on becoming a building and renovating influencer, then you already know that TikTok is the fastest growing video channel out there, and all the other platforms are looking to emulate its success.

According to influencer platform Meltwater's State of Social Media report, TikTok usage is set to grow by 40% in 2022, compared to 32% for Instagram (with Reels a big focus) and 29% for YouTube. That means that video is the future – but how to do it well? See our breakout below for some short video ideas!

Best platform: Instagram

Your home is complete: cladded, landscaped, painted and styled to perfection. The ideal channel? Instagram main feed, of course. This is where the most polished images belong.

If you have the inclination and budget, engage a professional stylist and photographer to take some truly glorious images, or put all you have learned in your search for inspiration into practice and create your own magazine-worthy images. Upload your shots, apply a filter and tell your story in the caption.