Sharing photos, videos and commentary on social media is a whole vibe – and we’re here for it! There’s no better way to find your community and connect on topics you feel passionate about.
If you’ve just renovated or built a new home, or are embarking upon a new project, that means you want ALL the cladding, flooring and renovating chat, and the latest trends. We get it. Here are seven tips for how to create some great content, how to share it, and where to do it – plus a little bit of inspiration, too.
Best platform: Pinterest
Beginning a renovation or new home build journey starts with finding and sharing inspirational imagery. Pinterest continues to be a channel at the forefront of design – an amazing resource for home renovators.
In its Pinterest Predicts report for 2022, the platform shared what people are searching for right now – trends such as Limitless Luxe (making over even the smallest nook and cranny) and Biophilic Design (where nature is built into your home).
This makes it a one-stop shop for home inspo that’s of the moment. You can create and share boards, follow other renovators or brands, and click through directly to supplier websites. A great resource.
Best platform: Style Sourcebook As you pull your looks together, mood boards are key, and a great resource to share with an interior designer or builder. James Hardie has partnered with Style Sourcebook, a sophisticated mood board tool. Use it to see inspiring interpretations of modern designs, and learn how to mix and match materials to create your own unique style. Download the finished boards and share via email or social channels, or print and show your team.
Questions, questions, questions. Joining a Facebook group is a quick and simple way to find a responsive community that is keen to help and provide instant feedback on your product selections, ideas and inspiration.
According to interior design, styling and renovation blog The Interiors Addict, one of the most popular groups for home renovators is Design, Renovate & Build with BuildHer, a private group with more than 4000 like-minded members. It was set up by BuildHer Collective, a James Hardie partner, as a resource to empower women in their building and renovating journey.
Reddit is another great resource. Try the r/Renovations subreddit or search for your topic of interest to find real-time user feedback and advice.
Inspiration: Renovating Mums is also another great resource, created for parents juggling a renovation with family life.
Best platform: Instagram Stories
If you have some rough and ready images or something on your mind, Instagram Stories is your channel – a fantastic way to share life as it happens. Many use it as a live renovation diary, and save the best bits to a Highlight for their followers to watch back later. Share stills or videos, and add links, gifs and filters to make your videos more engaging and helpful. Tag your tradies so others can find them, too!
For inspiration, check out Highlights from James Hardie collaborator Three Birds Renovations on Instagram.
Best platform: YouTube
Got a lot to say? YouTube is your perfect platform. Capture videos of your site and process in 16:9 (landscape) for this platform.
Social media management site Hootsuite says the best way to find your audience is by choosing a great thumbnail, and also using keywords (in a broad sense, what your video is about) in your video title as well as early in your description and, if you’re very keen to grow your audience, as tags.
If your main agenda is to share with your existing community, scratch that and just share your links on Facebook, email or Instagram stories.
If you have designs on becoming a building and renovating influencer, then you already know that TikTok is the fastest growing video channel out there, and all the other platforms are looking to emulate its success.
According to influencer platform Meltwater's State of Social Media report, TikTok usage is set to grow by 40% in 2022, compared to 32% for Instagram (with Reels a big focus) and 29% for YouTube. That means that video is the future – but how to do it well? See our breakout below for some short video ideas!
5 tips for making great TikToks and Instagram Reels
Audio matters. Save trending sounds and move quickly.
Always record in portrait.
Centre text and effects. This way, they’ll definitely be seen and your caption won’t obscure it.
Use hashtags. This will help people find your content.
Time it perfectly. Short, snappy and funny is best!
Best platform: Instagram
Your home is complete: cladded, landscaped, painted and styled to perfection. The ideal channel? Instagram main feed, of course. This is where the most polished images belong.
If you have the inclination and budget, engage a professional stylist and photographer to take some truly glorious images, or put all you have learned in your search for inspiration into practice and create your own magazine-worthy images. Upload your shots, apply a filter and tell your story in the caption.
Connecting with others and sharing your new build or renovation has never been easier, but if you’re still looking for inspiration, download our Renovation Guide below.
With the right help and advice, you can make decisions confidently, ensuring your home will be magnificent in years to come. Our Renovation Guide can help steer you through every stage in the process to help you achieve the renovation you’ve been dreaming of. Get a copy of the James Hardie Renovation Guide now.